Babs Boutique®
intro
Liz runs Babs Boutique out of El Paso — a boutique selling couture dresses, handcrafted fashion, and artisan accessories. She also teaches sewing classes and offers alterations.
She needed a site that could handle her full catalog, take orders, and look as polished as the clothing she sells — all without requiring a tech person to maintain it.
client
Babs Boutique
service
Custom Web Design
sector
Fashion & Retail
year
2024
insights
Challenge
Liz's inventory was growing fast — couture pieces, accessories, wholesale options, classes, and alterations — but her online presence wasn't keeping up. She needed a real e-commerce platform that showcased her photography, made it easy to browse collections, and worked beautifully on phones, where most of her customers shop.
Solution
We built a clean, image-forward e-commerce site that puts Babs Boutique's aesthetic front and center. Product pages lead with photography, detailed descriptions, and clear pricing. Collections are organized so customers can find what they're looking for in seconds.
The site covers the full business: product catalog with collections, order processing, free shipping logic, a classes section, wholesale inquiry, and an alterations contact path. Everything Liz needs to run her business online — nothing she doesn't.
Results
Liz now has a professional storefront that matches the quality of her products. Customers can browse collections, place orders, and find the boutique easily on Google — all without Liz needing to manage any technical infrastructure.
The mobile experience is fast and tap-friendly, which matters when your customers are browsing from a phone between classes at UTEP.
