Auto Plus El Paso®
intro
Auto Plus El Paso is a family-owned pre-owned vehicle dealership run by James and Kevin Duarte. They came to me with no web presence at all — no site, no online inventory, nothing. Kevin needed a way to manage his lot, get vehicles in front of buyers before they even set foot on the property, and capture leads 24/7.
What started as a website project turned into a full dealership platform. Kevin literally just went live with it this week.
client
Auto Plus El Paso
service
Custom Platform — Website, CMS, VIN Decoder, Lead Capture
sector
Automotive
year
2025
insights
Challenge
Kevin had no existing site to work from. He was photographing vehicles, tracking inventory manually, and losing buyers who couldn't find him online. The process of getting a vehicle from auction to listing was completely manual — and slow.
He also needed a system he could actually use himself. Kevin manages the lot day-to-day, so the CMS had to be fast and mobile-friendly — built for someone taking photos at auction, not a developer.
Solution
We built a two-app platform: a public-facing dealership website and a private admin CMS. The admin lets Kevin photograph vehicles at auction, upload from his phone, decode the VIN via the NHTSA API to auto-fill make, model, trim, and specs, and move each vehicle through a status lifecycle — Draft → Preparing → Published → Sold → Archived.
The public site puts inventory front and center. Buyers can search by make, model, and year, browse individual vehicle listings with full photo galleries, and submit leads directly from the vehicle page. Every listing Kevin publishes goes live instantly.
Lead capture is wired to email and SMS notifications so Kevin knows the moment someone fills out a form — no checking dashboards, no missed inquiries.
Results
Auto Plus went from zero online presence to a professional dealership platform in one build. Kevin can manage his entire inventory from his phone — VIN decode, photo upload, publish — in under five minutes per vehicle.
The site is indexed in local Google searches for El Paso used car dealers. Buyers arrive knowing exactly what's on the lot. Kevin's first week live and the inventory system is already running.
